Google first tried buying Groupon for a whooping $6 billion and now when the deal did not go through they are working on creating its own competitor called “Google Offers“.
Mashable reported that they have received a confidential fact sheet straight from the Googleplex about the company’s new group buying service. Google Offers is a very similar product to Groupon or LivingSocial where customers can find great deal of the day.
Similar to Groupon users can register their email addresses where they will receive daily deals which will last for a specific time limit. Google has been trying different products to get into Social Media where Facebook has been taking a lead recently.
Below is a response which Mashable received to their inquiry to Google
Google is communicating with small businesses to enlist their support and participation in a test of a pre-paid offers/vouchers program. This initiative is part of an ongoing effort at Google to make new products, such as the recent Offer Ads beta, that connect businesses with customers in new ways. We do not have more details to share at this time, but will keep you posted.
Now what is to be seen is will Google Offers Succeed? There are primarily three keys factors which contribute to success in this daily deals space: consumer reach, local sales outreach & content and Google already has large number sale reps to pitch this product to small businesses.