Everyone has their own take on what is important where search engine optimization and marketing is concerned. Most everyone that owns a web or blogsite (or is responsible for managing one) wants to be on page one of Google. You see it everywhere. Want to get a high Page Rank on Google? Or, we’ll get you on page one on Google. That’s their pitch. I’m not going to completely discard the power of having such a ranking, but I’ll trade it any day with a low number from my beloved Alexa. Here’s why…
First, let me say that I have blogsites, not websites. There is a difference. Blogsites are obviously more interactive than websites. You’re not going to learn much from visiting Walmart.com, except that you could have saved 20% off on your kid’s swim suit by shopping there. With a blogsite, you’re providing information, a place that people come to find out things that you have and they want. It’s a place to learn and share. Somewhere along the way, we all come to like the idea of being able to monetize such a well-oiled machine. For this reason, my concern is the traffic score of my blog, not my page rank.
I was recently discussing openly that 60 days ago, I started a particular blogsite. Day one, no Alexa score. 10 days later…14,000,000 in the world. Wow, I’m noticed! Today, 940,000 in the world, and 119,000 in the US (which is what I designed my niche market to be anyway, with respect to readership and products). In my own eyes, this is great progress. I’ll tell you, I didn’t make my first few affiliate sales by being on page one on Google. I made it through the progressive generation of quality traffic. Now anyone that knows me will say that I am adamant in my belief that the two do work together. They virtually have to. But, with my blogsite, I generated traffic by listening to those that are smarter than I am, networking, and just sorta showing that I cared about what was going on with the material I was presenting.
Mark Zuckerberg, owner of Facebook has an Alexa ranking of two in the world. He has also recently passed Steve Jobs, the owner of Apple in net worth. Bottom line, I don’t care how I get the traffic to my site, whether it was from being number 3 on page 2 of Google, or because my mom sent an email to one of her church friends recommending my site. If the traffic and the word start to spread, leading to positive results, I’ll take it!
I shall not lie, I would love to see my blogsite (or a post from it) listed under the three infamous “sponsored” ads on the first page of Google, but in the end, I’ll trade this for an Alexa score close to that of Twitter (which is generally around 10) any day of the week. Why? People are making a return for a reason.
Author Bio: Bryan P. Hollis is a freelance writer and editor. He started Mid Carolina Freelance in 2009, a complete SEO firm that overs many aspects of SEO including writing services, site analysis, and link building services.