Around a month back Google opened its url shortener for public, with three main features stability, security and speed. Based on the usage of its url shortener, pingdom.com did perform some tests and released the results with the verdict that Google has indeed managed to create a very speedy URL shortener compared to the largest url shortner bi.ly, TinyURL, Ow.ly etc.
Pingdom’s tests were based on two main factors which included Performance overhead and Reliability, and the tests were also categorised in 3 locations – All Location, North America & Europe.
Performance overhead – It is the time which the service takes to translate and forward to the original url, Goo.gl was a big big winner with 3 times faster then Bit.ly, although in Europe Goo.gl was beaten closely by ls.gd
Reliability - Which is calculated based on the downtime for the service, though Google has not been providing this service for long time, but comparing for 15 days gave the following results where Bit.ly and Goo.gl both tied with 100% with no downtime.
| URL Shortener | Uptime | Estimated downtime in a year (hours) |
|---|---|---|
| Goo.gl | 100.00% | 0.0 |
| Bit.ly | 100.00% | 0.0 |
| Is.gd | 99.99% | 0.9 |
| TinyURL | 99.95% | 4.4 |
| Ow.ly | 99.95% | 4.4 |
| Snipurl | 99.52% | 42.0 |
| Twurl | 99.29% | 62.2 |
[via Pingdom]
