Wars in eBook readers has been heating up by continues drop in prices by all every manufacturer. But recently with the release of iPad, a multi-purpose device, which is also advertised as an eBook reader and has a great application. iBooks released by Apple, the competion has become much fierce.

Below is this advertisement of Amazon kindle taking on Apple’s iPad. Not sure how will the Apple fans take it, In this advertisement both the iPad user and a kindle user are sitting poolside trying to read some books. and an iPad user finds it very difficult to read in direct sunlight while a Kindle is easily visible.

Previously Apple and Microsoft had this advertising war where Mac and PC were being compared side by side. Check this video yourself.