Social media today is being used in every industry for its promotion. Whether its businesses, celebrities, or News sources all use social media in the way it fits them. But among all the ‘genres’ of twitter users, which tend to have the most followers, and which have the most influence?
There was a recent study where a group of twitter users with the most followers from several types of accounts were being followed. It also used Twitter Grader to evaluate the relative influence of these users, and compared it to the relative number of followers they had.
In the analysis TV & Celebrity personalities had the maximum number of followers but less then the average influence. The Social Media, news and Tech industry had less then average number of followers but much better influence then the above. You can also look at the list of users which mostly includes news & media related people, leads the most influential people on twitter, at the same time entrepreneurs failed to gain both followers and influence, and fell below average in both the factors.
hence, your twitter power is not just about how many followers you have. It also matters how influential they are, and how engaged you are with them.
Factors which are being considered in About Twitter Grader Algorithm..
1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.
2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.
3. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.
4. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.
5. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).
6. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.