It was just six months back when Google launched its online phone store carrying Nexus One with locked as well as unlocked version. The audacious experiment it represented was a radical break from the existing model of how consumers buy phones. It failed; we don’t want a radical break. However, Nexus One smartphone will still be available for a subsidized fee via cellphone carrier T-Mobile. From now onwards, google.com/phone will only showcase variety of Android OS phones.
The critics say that the phone was doing well against the established smartphones like the Droid X, the EVO 4G and iPhone 4. What is more shocking is that Google’s phone was still quite popular with the users and its sales are great. One of the reason for closing of Nexus One might be that it had to compete with its own partners like HTC, Motorola and Samsung.
Andy Rubin, Head, Google’s smartphone also said “We launched Nexus One in January with two goals in mind: to introduce a beacon of innovation among Android handsets, and to make it quick and easy for people to buy an Android phone. But, as with every innovation, some parts worked better than others. While the global adoption of the Android platform has exceeded our expectations, the Web store has not”